I will painfully state the obvious first: it’s kind of ironic that a movie bashing advertising has such a slick a.r. marketing campaign. But it looks awesome, and entertainment often gets leeway due to the fact that it’s entertainment (also painfully obvious). Hey, watching Branded won’t, say, almost kill you after eating it every day for a month (thanks much for being the guinea pig on that one, Morgan Spurlock) or inadvertently wipe out scores of children. So, this falls back into the category (much like my final word on remakes and sequels) “it’s ok, as long as it’s awesome”. Check it out, looks well designed, frameable, and makes my inner art-nerd salivate:

This looks trippy as hell. Sign me up.